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DIR ratings and February monthly operating report.

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Source: Jane Allen

Date: Mar 25, 2005

Hello, this is Jane Allen with an Update for Friday, March 25, 2005.

As we hit the peak of the busy "spring break" travel period, students and families everywhere are escaping for sun, fun and a break from the ordinary. Fortunately for us, that has meant extraordinary load factors. Whether they are first-timers on United or seasoned road warriors, we need for our customers to buy United again the next time they purchase a ticket. That translates into Definite Intent to Repurchase, or DIR. The DIR results are in for February, and our overall rating was 38.4 percent, 0.3 of a point above our performance target for the month. For the quarter, that puts our DIR just 0.1 shy of our first-quarter Success Sharing customer satisfaction goal of 38.5 percent.

While the combination of bad weather and high load factors challenged our on-time performance, we achieved a North America DIR rating of 41.0 percent, 2.1 points above our February Success Sharing performance target. Meal ratings, at 5.6 points above goal helped drive the strong showing within the United States and Canada. Our customers rewarded your exceptional efforts to serve them with a flight attendant rating 2.5 points above goal. Check-in efficiency was 2.9 points above goal, and aircraft condition and cleanliness was 2.7 points above goal.

On the international front, our international DIR rating was 34.6 percent, 2.4 points below the goal for the month. Several of the drivers on which customers rate us fell below goal for the month, including flight attendant service, CSR courtesy and helpfulness, and aircraft condition and cleanliness. As to flight attendant ratings, we achieved a rating of 58 percent against a goal of 60.5 percent, and as to meals, we achieved a rating of 41.3 percent against a goal of 42 percent.

Clearly, our international ratings were impacted by the operational difficulties we experienced in February, as well as by other factors such as our customers becoming accustomed to the sale of liquor in economy in Latin America and Europe.

It's true that we have our work cut out for us to meet our first-quarter Success Sharing goal. To achieve the overall first-quarter DIR goal, we need to exceed goal and achieve a combined rating of 38.7 percent in March. But I have no doubt you will continue to deliver the consistent, excellent service that brings customers back to United and help us to achieve our DIR goal.

Moving on, United yesterday filed its February Monthly Operating report. We reported an operating loss of 179 million dollars for February, and a net loss of 292 million dollars. The term "operating profit" or "loss" refers to the difference between revenues and expenses associated with operating the airline. Our fuel expense for the month was 57 million dollars higher this month than it was for February 2004. Our unit costs (CASM) in February increased three percent over the same month last year on four percent lower capacity. Excluding fuel, unit costs in February decreased four percent year-over-year, and mainline passenger unit revenue decreased two percent over the same period a year ago. Recent fare increases have been modestly encouraging, but the industry still has a long way to go in raising fares and reducing capacity to offset burgeoning fuel costs.

I'd like to leave you with a thought before I close. Many of you have developed close relationships with loyal repeat customers in markets worldwide. Those customers trust you and count on you as the warm, caring human face of our company. That is so critical to our long-term success. Spring break reminds me though, that the one-time travelers are no less important. When I look at the twenty-somethings flocking aboard our crowded aircraft, I realize that I'm looking at the premier executives of the future. They're forming impressions of our service that will influence their decisions to fly us -- or our competitors -- in years to come. We love the loyal repeaters, but sometimes we only get one chance to make an impression. I know you'll make that impression count.

That's all I have for today. For those of you on holiday with your families, have fun, fly safely, and I'll talk with you again next week.

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