Hi, this is Glenn, and it's Tuesday, February 24, and I'm calling from Chicago.
I was in Washington, D.C., yesterday when we announced that, starting in June, we will reinstate nonstop service between Chicago and Honolulu, one of the top vacation destinations in the world. This move not only responds to the demands of our customers who fly out of O'Hare, but it gives our customers in the Eastern United States another option for convenient, one-stop service to the Hawaiian Islands.
Three other key events have taken place since I spoke to you last, and they build on the themes I've talked about in recent calls -- namely, that which we need to do in the next few months to exit Chapter 11, and what we need to do, day-in-and-day-out, to be a competitive, financially sustainable business for the long term.
First, the newsletter about Success Sharing arrived, I hope, in your mailbox. We delivered more than sixty thousand brochures to our employees around the globe.
The basic concept of Success Sharing is simple -- good work should be recognized and good work should be rewarded. When we meet our business
objectives, we'll receive a timely financial reward. Success Sharing is not only an investment in all of us, all of United's employees, it's an investment in our customers and our business success.
Another investment in our customers and our business is the new print and television advertising. These ads incorporate the tagline, "It's Time to Fly," and, using imaginative animation and illustration, they will re-establish the connection between our business customers and United.
And, as you all know, we unveiled our new livery, which clearly shows a high-quality portfolio of products, united under one strong brand.
These three investments are what we have to do to build a competitive business -- we would not be able to compete without them. Our customers need to see that we care enough about them to invest in the airplanes, to encourage them to fly United, and to encourage our employees to provide the best possible service.
At the same time, we will continue to focus on cost containment. As we get costs more in line with the best-in-class in our business, we'll be able to make these critical investments for our customers. Each of the decisions that I've shared with you today has one common factor -- we are showing our regard and our respect for our customers and our relationship with our customers. We recognize that our customers have choices.
Every day, one of us makes a decision that, taken together, has a profound effect on our company -- decisions that determine whether or not a customer chooses United and whether or not a customer has a great experience with United.
Last month Marketrak attested to the fact that we are making very good decisions. We established record-setting highs for United in several categories that really matter to our customers -- and this enabled us to exceed our Definite Intent to Repurchase goal for January.
We want to provide everyone with the tools to be able to make good decisions. We are conducting more rigorous analysis of what drives the results of our work -- not simply measuring results. And, we are being creative and disciplined about implementing new processes that positively impact our collective results.
As we move forward, we are going to continue to focus on three key areas -- significantly reducing our costs enabling us to compete, improving our revenues, and maintaining and strengthening our global network, a key asset and a significant competitive benefit to the company. In the months ahead, we will continue to make decisions and we will continue to work to improve in each of these areas.
And, of course, what this means is that the real work of successfully restructuring United and building a successful and sustainable United is not simply taking place in the Bankruptcy Court or in Washington, D.C. -- it's taking place in our jobs every day. It's that simple -- we all hold the keys to the future. Through our actions, every one of us influences whether United succeeds or does not.
I look forward to our next call. Until then, keep up the good work and stay United.