Hi, this is Glenn and it's Wednesday, June 4.
Yesterday evening, I had the opportunity to attend our Worldwide Sales meeting, and I came away extremely enthusiastic and personally encouraged about the level of energy and focus on the customer that I saw at the meeting.
As I said last night to the sales force, I cannot emphasize enough that the customer is today our prime focus. Sales and marketing have never been more important to United than they are today, as we move forward to re-engage the marketplace and our core customers.
While there is no doubt that we have to absolutely continue rigorous cost containment, as we restore profitability, we must also focus on increasing our customer base. To do this we need to reconnect with customers and drive demand for our valuable product.
And we know that we have a lot to offer customers – we are running a terrific operation, have the best route network in the industry, and we are making it easier and more comfortable than ever to fly United.
John Tague, Graham Atkinson and Dan Walsh understand that, and they're bringing to life fresh ideas. We're all going to see numerous examples of this in the coming weeks. For example, we launch a national advertising campaign and a summer promotion called "Fly Three, Fly Free" tomorrow (June 5).
And, over the last two days, our entire sales team has taken to the streets of Chicago to spread the word to high-yield air travelers that United is back and offering more. They are meeting with travel agencies, corporate customers and large call centers to talk to them about United's advantages, make compelling offers and let customers know that we're working hard to earn their business.
I'm very confident in the dedication and ability of the entire sales team to extend and sustain their energy and their focus as they enhance current customer purchases, bring back other customers and attract new ones. This is important to driving revenue increases.
This focus on the customer and on relationships was also evident at the Star Alliance and International Air Transport Association events I was involved with in Washington, D.C., last weekend.
In fact, one message rang clear at the Star Alliance events: true, genuine alliances such as the Star Alliance have never been more important. It brings a consistently superior, integrated travel experience to our customers. It generates big revenue advantages. And joint cost-savings measures over the last year-and-a-half have also been significant.
That's why the Star Alliance in its seventh year is the leading alliance in the world. We are enormously grateful for the alliance members' support of United as we have dealt with our challenges. That support has been of enormous benefit.
The mood was upbeat and forward-looking at Star Alliance's semi-annual meeting of chief executive officers despite the challenges. We agreed there are huge revenue and cost-savings opportunities still ahead of us that we will push forward to realize. And, we'll continue to pursue a host of initiatives that deliver benefits both to customers and to members of the alliance.
A good example of that was Star Alliance's decision to approve US Airways' application for membership, which United sponsored. US Airways will expand Star Alliance's network in the business hubs of the Eastern United States and will add important leisure destinations in the Caribbean and Mexico. Their membership will be a natural extension of US Airways' code-sharing arrangements with both Lufthansa and United. Our arrangement with US Airways, incidentally, has been the fastest-paced and most wide-ranging code-share expansion United has ever conducted with another carrier.
Again on the alliance front, I attended a meeting of United and Lufthansa sales representatives with the incoming leader of Lufthansa, Wolfgang Mayrhuber and US Airways President and Chief Executive Officer David Siegel. Jurgen Weber, the outgoing chairman of Lufthansa, also attended.
By joining the meeting, the other two company leaders and I sent an important message about the value of our three-way collaboration. There was no doubt in anybody's mind at the meeting that these teams are working together like never before to ensure a high-quality travel experience for our mutual customers. We all would have been buoyed by the level of support from our colleagues at Lufthansa and US Airways for our efforts here at United.
As we redouble our focus on the customer, I want to thank each and every one of you for continuing to deliver superlative service and operational results. It gives us the platform and the opportunity to speak with authority about the value of flying United.
Meanwhile, remain focused, stay United and I'll look forward to the opportunity of talking to you again very soon.