This week I'm pleased to share good news with you about our September Marketrak results. 38.3 percent of North American and international customers said they definitely intend to buy and fly United again. These results exceed United's monthly target and keep us on track to finish the year at goal.
Customers decide to fly again on United based on a number of factors. All of United's repurchase-intent drivers, including flight attendant performance, have either improved or stayed the same during September. For North America, flight attendant ratings were at 58.3 percent, which is a three-point increase from August. International held steady at 57.3 percent. Once again, I want to thank you for another extraordinary month. I know it took a lot of hard work and commitment to service excellence. As you can tell by the numbers, our customers notice.
When I shared our division's mission statement with you last week, I explained that it forms the basis for our business plan for the next three years. In order to build a successful company, meet our long-term goals and create an airline where we want to work and our customers want to fly, the Onboard leadership team identified certain fundamental behaviors to guide us. These behaviors define how we will accomplish our mission and achieve our long-term objectives. The people of our team will be trustworthy, respectful, responsible, prudent and adaptable and these behaviors will lead us to long-term, sustainable success.
You are probably wondering how these behaviors look in our workplace. Let's start with "Trustworthy." Simply stated, it means that we say what we do and we do what we say. We can be counted on. I know that trustworthiness is earned, and that it doesn't happen automatically. I also understand that many people say that they do not trust our leadership team, and that building trust will take much work over time. Yet, there is no doubt that we must establish trust in our workplace to be successful and we are dedicated to doing so.
Respectful means recognizing and valuing the ideas and contributions of others and listening carefully and being considerate of other points of view. Respectful relationships require openness and honesty. We are not dismissive of others; we are responsive to them.
"Responsible" means accepting ownership of what we are expected to do to accomplish our jobs. It is the mindset that says "the buck stops here." Every one of us is responsible and accountable for our actions and results - we own them. There is no room for blaming, no more room for "us versus them." The responsibility for success belongs to all of us, and we are not only responsible for ourselves, but for our jobs, our colleagues and our customers.
Next is "Prudent." I must say that we had a great deal of debate about this being one of our fundamental behaviors. Some viewed it as an old-fashioned term, but in the end, we agreed that we needed it very much. To be prudent says we make sensible and sound decisions in the conduct of our business. We are outwardly focused. We commit to making careful and reasoned decisions and to being thoughtful about our collective success. This represents a key cultural change that is crucial to our success. We are in a brutally competitive world, and while we must take risks, they must be carefully calculated risks.
And finally, to be "Adaptable" means that we are continually responsive to the ever-changing business environment. This is an action-oriented behavior. Being proactive, doing something about it. The last two years are a perfect example of why we can't afford to stand still. In order to respond to the rapidly changing marketplace, we also must be adaptable.
These are behaviors that I expect from myself, my immediate senior leadership team, our domicile and operational staff, and you-whatever your job within the division. And they are uncompromising. In times of change these are qualities that will lead us to long-term, sustainable success.
Next week I'll share the final element of our long-term plan, our business objectives.
Before I close, I want to acknowledge Chicago-based flight attendant Daphne Lee for submitting a cost-savings idea to the Idea Center. Daphne pointed out that on flights between Chicago and Beijing, we carry a bottle of chili sauce for United First and United Business passengers. If just one passenger requests the sauce, the bottle is opened and then must be discarded at the end of the flight. Her idea was to eliminate the sauce. Catering representatives studied and adopted her suggestion with a slight tweak: we now board individual-size packets of the sauce instead of bottles. This change eliminates waste while still providing the sauce on our flights. Because of this change, we expect to save approximately 2,000 dollars annually. Thank you Daphne. You are an excellent example of how just one person can really make a difference.
That's all for today. Thanks for making it a great week. Stay safe and have a good weekend.