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Quote of the Day: About Starfish

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Source: Archived Content

Date: Sep 09, 2003

Goes to..... Kevin Mitchell of the Business Travel Coalition, who said the following regarding United's plans to start up Starfish next year:

"Their back is against the wall. They run the risk of brand confusion in the eyes of the customer," Mitchell said.

Interesting point; hadn't thought of that one.  He also told Reuters that United does not have the luxury of time or the resources to launch a new business.

It will be interesting to see if Starfish is the right plan to integrate this airline into the current travel climate, or, on the other end of the spectrum, a colossal mistake like U.S. Airways.

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