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Is Shuffling Them Around the Answer?

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Source: Archived Content

Date: Jan 28, 2002

United announced today that they will be conducting a 'realignment' of their management structure and 'shifting of responsibilities' among the usual suspects:

 Among the changes are the following:

  • President Rono Dutta's responsibilities will center on sales and revenue generation. In addition, Dutta will lead a new Strategic Initiatives Group tasked with making certain United's revenue and cost structure in the future ensures long-term profitable growth.
  • Executive Vice President and Chief Operating Officer Andy Studdert will be in charge of all of United's operations - air and ground - to ensure safety, operational reliability and customer satisfaction.
  • Senior Vice President-North America Chris Bowers will become senior vice president of marketing, sales and reservations.
  • Bill Hobgood will step down as senior vice president-People but will continue to serve as senior labor advisor to the chairman. He will be succeeded by Sara Fields, currently senior vice president-onboard service.
  • Larry De Shon, currently senior vice president-marketing, will shift to senior vice president-onboard service.
  • Senior Vice President Pete McDonald will head the airport operations division responsible for the airline's operations in three North American regions.

Word to the wise:  Moving the same people around the plate may not be the end-all solution to this company's 'challenges'.  I sincerely hope Jack has more up his sleeve than this.

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